Redefines the Category with a Fresh and Vibrant Expression
A Breathtaking Celebration of the Wildflower, Captured in the Exquisite Signature Bloom Cut
Hyderabad: October 07, 2024: Zoya, At a private ceremony attended by Titan’s Chief Design Officer Revathi Kant and Zoya’s Brand Ambassador Sonam Kapoor, the renowned Tata atelier revealed its unique collection, ALIVE.This colorful collection, which was inspired by the wildflowers’ untamed beauty, exudes hope and pays lyrical tribute to the Zoya woman—who is resilient, free-spirited, and beautiful. When one stops to listen, Zoya’s ALIVE becomes a powerful metaphor for her bravery and kind strength—she blooms wherever she is.
The centerpiece of the collection is the unique gemstone cut, the Zoya Bloom Cut, which represents a significant advancement in the jewelry-making industry.With its radiant brilliance akin to a blooming wildflower, it is the epitome of Zoya’s pioneering attitude, having been meticulously crafted over nearly a year. The Zoya Bloom Cut embodies the essence of life blooming and was inspired by the spiral movement of a blossoming bud. Each facet has been thoughtfully honed to reveal the gemstone’s true form-a journey of endless interpretations concluding in perfection. Like the wildflowers that inspired it, it achieves a harmonic balance between precision and passion through dynamic, creative shapes that are unconstrained by convention.
Vivid gemstones that have been carefully chosen to complement the palette bring the Maison’s unique design language to life. The subtle addition of champagne diamonds lends an air of classic elegance. Each masterpiece is brought to life by the unexpected pairings delight of lemon yellow quartz with Swiss blue topaz, golden citrine, green tsavorites, and lilac amethyst, all matched with thoughtfully chosen peripheral stones. Sophisticated gemstone arrangements are intertwined with intricate techniques like woven mesh, structural connections, and fretwork to create a vivid yet subtle bouquet.
Speaking at the launch, Revathi Kant said, “ALIVE perfectly captures Zoya’s style of making a lasting impression in the luxury market. At Zoya, colour is not merely an element-it’s our muse. While maintaining the characteristic grace and timeless luxury that Zoya is known for, this collection innovates with new and surprising color combinations and jewels, breaking new ground in jewelry design. It is a hard challenge that pushes limits to achieve the seemingly unattainable.
“Zoya’s ALIVE is genuinely unique, which is what makes it so exceptional,” Sonam Kapoor remarked.”It’s colorful and exotic, capturing the essence of a woman’s journey and honoring each bloom as a representation of her spirit and the exquisite way her story is being told.”
Sonam looked stunning at the occasion wearing Zoya’s exquisite Dancing in the Wind necklace from the Alive collection of the atelier. Inspired by wildflowers, this painting captures the lively spirit of the Zoya woman. Its focal point is a 14-carat warm, bright citrine in the renowned Zoya’s Bloom Cut, which is surrounded by a delicate dance of tsavorites, blue sapphires, and sparkling diamonds that evokes the vibrant joy of flowers swaying in a summer wind.
Zoya’s Wildflower Heart Golden Ring and Earrings, which showcased a magnificent 13-carat citrine in Zoya’s renowned Bloom Cut, perfectly matched her necklace. Encircled with glistening diamonds and green tsavorites, it embodies the transient beauty of a blooming wildflower.
