Bangalore, 21st July 2025 — In a first-of-its-kind initiative for India’s beauty market, Zepto, the country’s fastest-growing quick commerce platform, has launched MAC, Clinique, and The Ordinary on its app, offering doorstep delivery in just 10 minutes. This marks the first time that prestigious global beauty brands from The Estée Lauder Companies have been made available through quick commerce in India—a game-changing move that blends premium beauty with instant delivery.
This landmark collaboration introduces cult-favourite products—from MAC’s signature lipsticks to The Ordinary’s science-driven skincare and Clinique’s dermatologist-approved solutions—to Indian consumers at record speed. Traditionally dominated by offline retail and scheduled e-commerce, the beauty category now enters a new era of convenience and accessibility.
Aadit Palicha, Co-founder & CEO, Zepto, remarked, “This one is special for us at Zepto. M·A·C, Clinique, and The Ordinary – iconic brands from The Estée Lauder Companies – are now live on Zepto, and for the first time ever on quick commerce. This partnership represents a strategic leap in both beauty retail and quick commerce, bringing global aspiration closer to the Indian consumer. It’s a category-defining moment: premium beauty, delivered in minutes.”
To mark the occasion, Zepto has released a short film celebrating the joy of instant beauty. The video showcases how luxury, desire, and ease converge through technology—bringing high-end indulgence home in just under 10 minutes.
Watch the film: https://youtu.be/3-5hsUrnf58?si=Ye8Zxq0dsSE-v5sJ
This launch reinforces Zepto’s commitment to innovation in e-commerce and its aim to transform how India shops—not just for groceries and essentials, but for luxury and lifestyle products as well. With over 45,000 products and a presence in 70+ cities, Zepto continues to redefine rapid retail with unmatched delivery efficiency.
About Zepto:
Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is revolutionizing quick commerce in India through smart delivery infrastructure and tech-driven logistics. The platform delivers groceries, beauty essentials, electronics, fashion, toys, and more—all within 10 minutes. Zepto Café, the company’s curated menu of 200+ fresh items, extends its promise of speed and quality to food and beverage as well.
