Global fine jewellery giant Zen Diamond, with a presence in over 400 stores worldwide, has officially partnered with Pernia’s Pop-Up Shop, India’s premier luxury fashion platform owned by Purple Style Labs. This strategic alliance marks Zen Diamond as the first international fine jewellery brand to collaborate with the retail powerhouse, reflecting its growing focus on the Indian luxury market.
Initially, Zen Diamond’s collection—crafted exclusively with 100% natural diamonds—will be available in Delhi, Mumbai, Bangalore, and Hyderabad, with an expansion rollout already underway. The brand is currently available at Pernia’s Pop-Up Shop, New Delhi.
Neil Sonawala, Managing Director of Zen Diamond India, commented, “This partnership brings our global expertise and craftsmanship to India’s luxury shoppers. We’re thrilled to partner with Pernia’s Pop-Up Shop and align with their vision of curated luxury.”
Abhishek Agarwal, Founder & CEO of Purple Style Labs, added, “Integrating Zen Diamond into our platform enhances the holistic luxury experience we aim to provide—where designer wear meets elegant fine jewellery under one roof.”
With this collaboration, customers can shop timeless solitaires and modern statement pieces alongside designer fashion, all underpinned by ethical sourcing and unmatched artistry. The partnership reflects Pernia’s commitment to evolving luxury retail in India, now offering Zen Diamond both online and at its exclusive offline locations.
