In an unexpected collaboration, Italian luxury menswear brand Zegna joined forces with California’s
The Elder Statesman, known for its bohemian chic style. This partnership showcases the fusion of European sartorial precision and West Coast laid-back chic, all in luxurious cashmere.
Under the artistic direction of Alessandro Sartori, Zegna has undergone a transformation into a more youthful and contemporary brand. The shift has proven successful, with impressive financial results, including a substantial YoY growth in adjusted EBIT and significant revenues.
The Chinese male consumer, historically different from their Western counterparts, is increasingly attracted to Zegna’s offerings, appreciating the brand’s focus on quality and versatility in dressing.
This adaptability of the Chinese audience is one of the reasons Zegna found a receptive market for the Zegna x The Elder Statesman collaboration. Zegna continues to expand in the Asia-Pacific region, with both stores and wholesale operations.
The collaboration with The Elder Statesman introduces a new approach to dressing, combining Italian craftsmanship with Californian free-spirited aesthetics. The collection features bright cashmere beanies paired with Zegna suits and soft, vibrant robes with wide-cut trousers, emphasizing versatility in mixing and matching.
Moreover, the collaboration emphasizes sustainability and traceability, aiming for 100% traceability of cashmere by 2024. This commitment aligns with both brands’ dedication to ethical sourcing, artisanal craftsmanship, and environmental responsibility.
Sartori, the artistic director of Zegna, is focusing on creating garments with aesthetic functionality and durability. The longer-lasting designs feature double or triple stitching and innovative construction techniques. This emphasis on longevity reflects a shift towards sustainability as a marker of true luxury in the fashion industry.
The collaboration between Zegna and The Elder Statesman serves as a testament to meaningful partnerships and shared sustainable values. It signals that the future of fashion lies in collaborations that transcend borders while maintaining a sense of fun and innovation.
