Reliance Retail’s fashion and lifestyle retail company Yousta has made its brick-and-mortar debut in Punjab, opening its first location in Zirakpur. The brand is also preparing for its offline launch in Bengaluru.
“Zirakpur, it’s time to redefine your wardrobe,” Yousta wrote on Facebook. “At our new store, you can immerse yourself in the current trends and try on the hottest fits. “Yousta for the first time in Punjab.”
The new business, located on the Chandigarh Ambala Highway, serves both men and women, with a concentration on Generation Z clients. The value-oriented company opened its doors to the public with a variety of promotional incentives, including free products for the first 200 customers.
Yousta intends to grow its brick-and-mortar presence throughout India, opening its first offline store in Bengaluru on the Main Road of the metro’s Yelahanka Satellite Town. “Get ready for a new fashion era, because our store launch is just around the corner,” the label wrote on Facebook. “Finally, we are opening our doors in Namma Bengaluru. “I hope to see you there!”
Yousta was developed by Reliance Retail to meet the growing demand for branded yet inexpensive apparel among India’s young. The brand’s name is an abbreviation for ‘you absolute star’, and it also sells online. Recent Yousta store openings include Gurugram’s Ambience Mall and Lucknow, among others.
