Yoho, the emerging homegrown footwear brand, introduces ‘Quoi’—an unapologetic sneaker designed for the modern, confident woman of India. With previous innovations like Hands-free Blinc and flexible loafers, Lofos, Yoho now brings fashion to the forefront, competing with global sneaker giants.
Quoi: A Statement of Boldness and Confidence
Inspired by the French word Quoi, meaning “what,” this sneaker is more than just footwear—it’s a declaration of individuality. Representing confidence, fearlessness, and self-expression, Quoi’s chic silhouette and vibrant colors make it the perfect choice for women who embrace their boldness. As a tribute to the spirited women of India, Yoho strategically launched Quoi on Women’s Day.
Exquisite Design with Global Appeal
Quoi sets a new benchmark for sneaker design in India. Featuring a sleek and stylish silhouette, it is crafted with an innovative blend of suede and athleisure silk, offering both elegance and durability. The carefully curated color palette, complemented by contrasting laces and a bone-colored sole, reflects the rich diversity of Indian women. Each shade evokes a unique energy, ensuring a standout style in every step.
Unboxing Experience: A Celebration of Expression
Quoi extends its bold ideology to its packaging. The pop-art-inspired box and ultra-cool stickers add to the excitement, making the unboxing experience truly special. Additionally, the shoe comes with a hip pouch containing extra laces, which can be repurposed for carrying accessories like earphones or jewelry.
Unmatched Comfort with FootPharma™ Technology
Beyond aesthetics, Quoi prioritizes comfort with Yoho’s proprietary FootPharma™ footbed, providing superior cushioning compared to memory foam. Its advanced arch support ensures all-day comfort, allowing women to stay stylish and at ease for long hours.
A Digital Campaign That Captures the Spirit of ‘Quoi’
To celebrate its launch, Yoho has introduced a vibrant digital campaign, conceptualized and executed by its internal creative team. The campaign showcases the protagonist in contrasting color settings, highlighting both the sneaker’s bold design and the personalities that embody the ‘Quoi’ spirit.
Who Is ‘Quoi’ For?
Quoi is designed for women who embrace self-expression—whether they are college students, corporate achievers, artists, dancers, travelers, or trendsetters. With a stunning palette of nine vibrant colors, Quoi offers versatility for any occasion, from casual outings to office wear, adding a pop of color to every look.
Leadership Insights
Speaking about the launch, Prateek Singhal, Co-founder, Yoho, said:
“On Women’s Day, we are thrilled to introduce Quoi, a sneaker that embodies the bold spirit of modern women. After extensive research and design, we’ve created a shoe that seamlessly fuses striking colors with unmatched comfort, empowering women to shine every day.”
Ahmad Hushsham, Co-founder, Yoho, added:
“We wanted to create more than just a stylish sneaker. With Quoi, we’ve combined vibrant aesthetics with everyday functionality, ensuring the perfect blend of fashion and support. We are proud to celebrate Women’s Day with this launch.”
Pricing and Availability
Quoi is priced at an MRP of ₹3,399 but is available at an introductory launch price of ₹2,499 across online marketplaces and Yoho’s official website: yoholife.in.
About Yoho
Founded in 2021, Yoho is a direct-to-consumer (D2C) footwear brand committed to delivering innovative, comfortable, and stylish footwear across India. With a focus on technology-driven solutions and customer satisfaction, Yoho is rapidly emerging as a leader in the Indian footwear market, offering a diverse range of products from casual wear to formal shoes for both men and women.
