Indian footwear brand Yoho marked a strong presence at the New Delhi Marathon 2026, held at Jawaharlal Nehru Stadium. The 11th edition of the marathon brought together over 20,000 runners and spectators, creating a vibrant platform for performance brands to connect with India’s growing running community.
Yoho showcased its Sports Collection at the event, drawing significant interest from runners eager to explore footwear designed for comfort, durability and performance. The brand’s interactive booth encouraged hands-on trials, with participants responding positively to the fit, cushioning and value-driven pricing of the range. The Sports Collection had already sold out within a month of launch, reflecting strong demand in the market.
Catapult emerged as the best-selling model at the marathon, followed closely by Zero Hour and Pitstop. Runners praised the comfort and performance of the shoes, while also showing keen interest in mileage and long-term durability, especially given the accessible price points.
Recognised by the Association of International Marathons & Distance Races, the New Delhi Marathon remains one of India’s most prominent running events. Yoho’s participation further strengthens its positioning in the performance footwear segment and reinforces its commitment to making high-quality running shoes accessible to Indian consumers.
