-By Ankita Dutta.
Activewear brand Splits59 has joined forces with American Ballet Theatre principal dancer Isabella Boylston to launch a new 11-piece ballet-inspired collection, available exclusively at splits59.com. Featuring classic pieces with a ballet twist, such as the Airweight jumpsuit, leggings, and bra with ruching, in black, white, heather grey, and rose, the collection retails for between $58 to $158. The items from the range are functional but also stylish, suitable for both dancers and active consumers who wear Splits59 for every aspect of their lives.
Shannon Quarantino, VP of e-commerce at Splits59, explained how the company took an “authentic approach” when creating the range in collaboration with Boylston. The company first considered the lifestyle of a dancer before designing the collection, which was then reviewed and approved by Boylston. The partnership may continue beyond this season, and Boylston will appear in advertising for the line.
This collaboration marks the first time that Splits59 has teamed up with a ballerina, and the brand is eager to work with others in the future. Other brands are following the ballet trend too, with Carbon38 recently releasing a capsule collection with the New York City Ballet, and Tory Burch introducing a ballet-inspired collection earlier this year.
Isabella Boylston is a renowned dancer who started dancing from the age of three. She gave her insights on the design process with Splits59, ensuring that the brand’s pieces would fit into her everyday routine as a ballerina.
Since its establishment in 2008 by Jonathan Schwartz, Splits59 has become a famous clothing brand that has been adorned by big names like Khloe Kardashian, Gigi Hadid, and Jennifer Aniston. Known for its sleek silhouettes, high-performance fabrics and bold colors, the brand’s collaboration with Isabella Boylston is bound to be an exciting addition to its collection.
The trend for ballet-inspired pieces is growing, and Splits59 hopes that this collaboration with Boylston will pave the way for future collections. The brand is already planning a series of ballet-inspired pieces for the holiday season, and this collaboration could lead to other opportunities for future partnerships with dancers.
The new Splits59 collection is a good example of brands catering to the growing desire for activewear that complements active lifestyles in a trendy and functional way. As more customers seek out fashionable and practical athletic clothing, the brand can leverage its collaboration with Boylston to set itself apart from competitors and appeal to a broader range of consumers.
