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Wrogn, Co-Owned by Virat Kohli, Launches ‘Wrogn X A47 – The Indian Infantry Collection,’ a Revolutionary Army-Inspired Fashion Line

Published: December 4, 2023
Author: Fashion Value Chain

In a historic collaboration, youth fashion brand Wrogn, associated with Virat Kohli, unveils ‘Wrogn X A47 – The Indian Infantry Collection,’ marking a pioneering venture into army-inspired fashion in India. This collection goes beyond mere style, serving as a tribute to the often overlooked heroes of the Indian armed forces, setting a distinctive milestone in the nation’s fashion landscape.

Virat Kohli expresses, “The true heroes of our nation are our armed forces. When I wear this collection, it’s not just fashion; it’s a gesture of gratitude. It’s a constant reminder of those who have sacrificed for me, for you, and for our entire nation.”

The lineup includes a variety of garments such as polos, jackets, camo t-shirts, and hoodies, drawing inspiration from the enduring earthy tones worn by the Army—khaki, olive green, camo, and assorted brown shades. Each piece features unique detailing, incorporating army badges, swatches, and motifs from the Kargil war, symbolizing the valor and sacrifices made by the Indian Army in service to the nation.Vikram Reddy, COO, and Co-Founder of WROGN, emphasizes, “This collection goes beyond the realm of fashion; it’s a heartfelt tribute to our true heroes, the Indian Infantry. Each piece stands as a daily reminder of the sacrifices made by our armed forces.”

Bhavik Vora, Founder and CEO of Black White Orange/A47, notes, “Partnering with Wrogn to strengthen our collaboration with The Infantry Museum and Research Centre is a significant stride toward realizing our vision of honoring our real heroes.”The collection is available both online on platforms like Myntra, Flipkart, and Wrogn.in, and offline in Exclusive Brand stores, Shoppers Stop, and Pantaloons through Wrogn’s extensive retail network. With prices starting at Rs 1049, the collection aims to foster a sense of pride and gratitude among consumers across India.

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