ace turtle, the tech-powered retail force behind Wrangler® in India, has unveiled two new Wrangler® exclusive stores—one at Phoenix United Mall, Bareilly (Uttar Pradesh), and the other in New Market, Purnea (Bihar). These strategic launches mark a strong step forward in the brand’s push into Tier 2 and Tier 3 cities, aiming to meet the evolving fashion needs of aspirational consumers in emerging markets.
Both outlets are omnichannel-enabled, offering seamless integration between online and offline shopping. Designed with ace turtle’s phygital retail model, the stores will also function as local fulfillment hubs, ensuring quicker deliveries and improved convenience for digitally savvy shoppers.
“Bareilly and Purnea symbolize the growing appetite for global denim brands in India’s heartland,” said Nitin Chhabra, CEO of ace turtle. “This move is part of our long-term strategy to democratize access to Wrangler® across non-metro India, supported by technology and innovation.”
With this expansion, Wrangler® strengthens its nationwide presence and reinforces its vision of bringing style, performance, and premium denim craftsmanship to India’s fast-growing fashion consumers.
