Fashion Value Chain talked with Mr. Francesco Magri, Regional Manager – Europe, Woolmark at Milano Unica
Could you please tell us about Woolmark and its mission in the textile industry?
Certainly. Woolmark is a non-profit organization that is owned by woolgrowers in Australia. Our primary mission is to promote wool and foster innovation in textiles and yarns. This is why we are here at Milano Unica, to showcase the remarkable qualities of wool and its applications in the fashion industry.
Woolmark’s presence extends far beyond Australia. Can you elaborate on your global reach and the regions you operate in?
Absolutely. While Woolmark is rooted in Australia, we have a global presence. We operate hub offices in various regions, including Italy, France, the UK, the U.S., China, India, Korea, and many more. In these regions, we work closely with brands and consultants to promote the use of wool and innovation in the textile industry.
Milano Unica offers a unique platform to engage with different sectors of the fashion industry. Could you share your experience at this event and how Woolmark collaborates with various brands?
Milano Unica is indeed an exceptional event that allows us to connect with a wide range of brands, from fashion to sports and lifestyle. At Woolmark, our focus is on promoting innovation in fabrics. Our primary tool for achieving this is the Wool Lab, a sourcing guide where we showcase the best selection of yarns and textiles made from Merino Wool.
Sustainability is a major concern in the textile industry today. How does Woolmark address sustainability, especially in the context of wool production?
Sustainability is a core value for woolgrowers in Australia. They are deeply committed to environmental preservation. Woolgrowers have taken significant steps to address carbon emissions and reduce their carbon footprint. Additionally, they are actively involved in regenerative agriculture practices, which are vital for the environment.
How has the response been in terms of adopting wool and sustainable practices within the textile industry?
The response has been overwhelmingly positive. There is a growing demand for innovative fabrics, and wool is making a strong comeback in the fashion industry. As we look ahead to the next winter season, Merino wool is expected to be one of the primary fibers for textiles. Its exceptional performance and natural sustainability align perfectly with what brands are seeking.
