- Brand plans to Open 300 Stores in Next 2 Years
WoodenStreet, India’s leading online furniture brand, is all set to add another feather to its retail hat with its aggressive expansion plan by launching three new stores in Bangalore, covering a combined carpet area of 15000-18000 sq. ft.
Strategically building on its Omni Channel presence, these new launches in a go will make the count to 70 fully-functional experience stores across the country and plans to open 300 stores in the next 2 years.
The company has fortified its presence by targeting the high suburbs of the city this time, such as Basaveshwarnagar& HRBR Layout and, very well known as the IT hub of Bangalore, Electronic City.
Speaking of the launch, Lokendra Singh Ranawat, CEO, WoodenStreet, said, “We are delighted to launch three new stores in Bangalore at Basaveshwarnagar, HRBR Layout & Electronic City . We believe in the fact that nothing can beat the excitement of the ‘Touch and Feel’ experience, and hence we created these one-of-a-kind experience stores.”
Talking about the location of the stores, Ranawat added, “All the three areas were strategically chosen, and the reason behind choosing these spots was we wanted to get closer towards our audience and ensure complete convenience to the people living in different areas of this big city. Every individual of the city, irrespective of the corner where they live, should get easy access to our products and services.”
These are smartly built tech-enabled stores where people can experience furniture in-person from the wide range of catalogues present online & can expect great exposure to designer and quality products.
These stores showcase a highly curated range of solid wood, fabric and modular furniture, followed by ambient lighting, handpicked decors, and eye-catching wallpapers that establish a sense of connection among customers. They’re developed on the basis of a concept that is aligned with the design aesthetics of consumer preferences.
WoodenStreet experience stores have transformed the retail furniture landscape in India. These new stores have strengthened their existing pool to a well-grounded number of 70 brick and mortars across the country.
In the past 7 years, Woodenstreet has emerged as one of the most sustainable and successful brands in the furniture & home decor segment across India.
In April this year, the company also raised $30M in Series B funding, led by WestBridge Capital. Going forward, the company plans to open a total of 300 stores in the forthcoming 24 months and onboard around 5,000 home décor brands under its platform.
