Hyderabad, 10th September, 2024: With great pleasure, Himalaya Wellness announces its Onam Kajal cooperation with well-known South Indian performer Kalyani Priyadarshan. Keralan ladies have a particular place in their hearts for kajal, since it’s an essential component of a woman’s festive costume. In Kerala, kajal is more than simply a cosmetic; it is a cultural icon that represents grace, custom, and the joy of Onam festivities. This partnership with Kalyani Priyadarshan honors this enduring bond and gives a beloved custom a contemporary spin.
We see how Kajal turns her eyes into a canvas of emotions in an enthralling TVC with Kalyani Priyadarshan, reflecting the happiness, love, and spirit of the holiday. Similar to how a grin brightens a person’s face, Himalaya Kajal adds a sparkle to the eyes. Silent but powerful, Kajal allows your eyes to tell the tale of your joys.
Kajal swipes are frequently likened to smiles. Himalaya wants you to use this campaign to give your eyes something to ‘Sm-eye-le,’ as they think that when your eyes smile, your face will too. Himalaya Kajal is a smudge-proof, waterproof, and entirely natural black product enhanced with almond oil—which is renowned for its nourishing qualities—and damask rose, which calms and cools the eyes.
Speaking on the collaboration, Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, said,”Kajal has long represented tradition, beauty, and self-assurance for women; it is more than just a cosmetic item. Your eyes play such a crucial role in your facial expression. Our method is based on the idea of “sm-eye-le,” which emphasizes that the complete face smiles when the eyes do. By cultivating this impression, we guarantee that the entire face shines. We are thrilled to collaborate with Kalyani Priyadarshan to bring the notion of “Sm-eye-ling” to life during this festive season. Her elegance and charm are a wonderful fit for our brand, and we know that our audience in Kerala will find Himalaya Kajal to be the most popular option for holiday makeup as a result of this partnership.”
Leading south Indian actress, Kalyani Priyadarshan, She expressed her excitement about the partnership by saying, “I’m overjoyed to be a part of this lovely campaign with Himalaya. I found great resonance in the concept of smiling eyes (sm-eye-ling) associated with a smiling face. Since Himalaya is a brand that is closely associated with many of our homes and uses natural products, the relationship between Himalaya and Kajal—an indispensable component of our cultural dress and Onam traditions—has always been particularly important.
The official launch of the Himalaya Kajal campaign, which stars Kalyani, is taking place across multiple platforms in Kerala. The purpose of this campaign is to establish a connection with the women of Kerala, a state where Kajal is revered as a timeless emblem of elegance and legacy and is not only a necessary cosmetic. Because Himalaya Kajal is so widely accessible in South India and in major cities, ladies everywhere can benefit from the all-natural, nourishing properties of this dependable product.
The TVC can be viewed here: https://youtu.be/aRBlWYZWW34?feature=shared
About Himalaya Wellness Company:
In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests surrounding Dehradun. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life to creating products that would improve millions of lives across the world. Today, with a history spanning nine decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With a ‘head-to-heel’ range of products, Himalaya aims to provide a holistic solution to everyday ailments.
Seeped in a legacy of researching nature, Himalaya has been able to successfully harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle, and trustworthy. For more information, please visit: https://himalayawellness.in/
