The world’s largest online retailer, Flipkart, has started a new advertising campaign in an effort to recruit merchants from all around India. The new movie from the company, named “Kuch Khaas Kamao,” is intended for merchants in Tier 2 and Tier 3 areas. The company said in a press release on July 19 that Flipkart, which is owned by Walmart, is pushing its e-commerce platform to vendors as a launchpad for online expansion. The programme, which has debuted on the Flipkart Seller Hub YouTube channel as well as social media sites like Linkedin and Facebook, intends to involve micro, small, and medium-sized businesses
According to a press statement from Flipkart’s vice president and marketplace head Rakesh Krishnan, “as a homegrown e-commerce marketplace, we are driven by an unwavering commitment to empowering sellers nationwide through innovative initiatives and solutions.” “In this age of digital commerce, our focus is on nurturing MSMEs from Tier 2 and Tier 3 cities through digital training and enacting seller-first policies that enable them to unlock their growth potential and expand their businesses,” the statement reads.
The advertisement portrays the tale of a seller who builds their dream lifestyle while making money with Flipkart’s seller tools. The initiative is a part of Flipkart’s larger objective to expand MSMEs’ online presence and participation in India’s digital economy.
