Brands | Fashion Updates

With franchise agreements, Hersheinbox hopes to break into new markets.

Published: June 17, 2023
Author: Fashion Value Chain

-By Pratyasha Sarkar

Hersheinbox, an apparel brand for women, has opened its first franchise location in Panjim, Goa. Through franchise deals, the quick fashion company intends to open new stores throughout India.
According to India Retailing, Hersheinbox experienced a five-fold increase in business during the previous year. The company is eager to seize this opportunity and quickly spread to new areas. The brand will be able to expand its client base and increase brand recognition by using franchise agreements to open additional locations without having to make the substantial expenditure necessary to open company-owned stores.

The brand-new Hersheinbox business in Goa sells its extensive collection of party and casual clothing. In addition to other styles including matching sets and lounge-inspired items, the brand’s summer 2023 collection includes semi-sheer lace-style dresses, flowy shirt dresses, and slip-style party dresses.

The company intends to increase its franchise retail footprint in additional significant Indian cities. The product range will be expanded, and the company will continue to work with influencers to engage young consumers on social media.

With its youthful, western wear designs, Hersheinbox targets a primarily Gen Z audience from its initial launch in 2021. The firm joined Myntra, a major fashion e-commerce player, and was able to expand its online customer base by creating its own direct-to-consumer web store.

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