Launching their spring-summer 2024 collection, Bahamas, a footwear brand from Relaxo Footwears Ltd., aims to serve the country’s millennials and Gen Z consumers.
With this collection, the firm hopes to target a younger audience in India and hopes that Salman Khan, who serves as its brand ambassador, will increase sales.
In a statement following the debut, Bahamas executive director Gaurav Dua stated, “We are committed to capturing the essence of youth through our dynamic and spirited designs.” The theme of our Spring-Summer 2024 Collection is enjoying a happy, free, and limitless energy-filled existence.
The Bahamas spring/summer 2024 collection is offered in more than 405 upscale stores and Relaxo Footwears’ online store.
