Williams Sonoma Home has introduced an exciting new collaboration with Bobbi Brown, the acclaimed makeup artist and entrepreneur, centred around The George, a boutique hotel located in Montclair, New Jersey. This exclusive collection features a diverse range of home furnishings and decorative accents, including curtains, pillows, bedding, rugs, frames, leather boxes, barware, board games, and desk accessories.
The George, originally built in 1902 as a private residence, marks the first hospitality venture for Bobbi Brown and her husband, Steven Plofker. Brown took on the role of creative director for the project, overseeing the hotel’s design and aesthetic transformation. This partnership aims to bring the unique style of The George into consumers’ homes through thoughtfully curated items that reflect the hotel’s modern yet historic charm.
The collection is designed to resonate with home decor enthusiasts looking to infuse their spaces with elegance and practicality. Each piece is crafted to echo the chic aesthetic of The George, which showcases a blend of contemporary design elements and classic architecture.
The collaboration not only highlights Bobbi Brown’s passion for design but also allows customers to experience the essence of The George in their own living environments.
Williams Sonoma Home’s president emphasised the inspiration drawn from George’s distinctive style and Bobbi Brown’s creative vision. This partnership represents a strategic move into hospitality-inspired home furnishings, leveraging Brown’s brand recognition to attract a broader audience.
As consumers increasingly seek unique home decor options that tell a story, this collection stands out as an opportunity to embrace both style and functionality while celebrating the artistic vision behind one of New Jersey’s most charming boutique hotels.
