Wiliot, a global leader in Physical AI for supply chains, has announced the expansion of its go-to-market leadership team with key appointments aimed at accelerating global growth. The company has named Adi Applebaum as Chief Business Officer, Kurt Nantkes as Chief Revenue Officer, and Amir Khoshniyati as Vice President of Marketing.
These appointments come at a time when Wiliot is scaling rapidly to meet increasing global demand for its Physical AI platform, which enables enterprises to sense, interpret, and act on real-time physical data across supply chain operations. As supply chains become more complex, organisations are prioritising visibility, automation, and data-driven decision-making, positioning Physical AI as a critical enabler.
The expanded leadership team will focus on driving global expansion, strengthening existing deployments, and increasing adoption of Wiliot’s AI-powered supply chain solutions across industries such as retail, grocery, food, QSR, logistics, and post-and-parcel.
“Demand for real-time, physical-world supply chain intelligence is accelerating, and our customers are scaling deployments globally while expanding into new use cases,” said Tal Tamir, Co-Founder and CEO of Wiliot. “To meet this moment, we’ve built a leadership team with deep experience across supply chain, AI, robotics, and IoT. Under Adi, Kurt, and Amir’s leadership, we have the right team in place to continue to scale globally and capture the opportunity ahead.”
As Chief Business Officer, Adi Applebaum will lead product development and the Forward Deployment Engineering (FDE) team, working closely with customers to implement and scale Physical AI solutions in real-world environments.
Kurt Nantkes, as Chief Revenue Officer, will oversee global sales and revenue operations, bringing over 20 years of expertise in supply chain, logistics, and robotics technologies to expand Wiliot’s enterprise footprint.
Amir Khoshniyati, appointed Vice President of Marketing, will lead global marketing strategy and positioning, leveraging his experience in IoT, NFC, and connected technologies to strengthen the company’s market presence.
The leadership expansion follows a strong period of commercial growth for Wiliot. Over the past year, the company has secured major enterprise clients and expanded deployments with several Fortune 10 organisations. In 2026, multiple pilot projects have already begun scaling to national levels.
Currently, Wiliot’s Physical AI platform operates at production scale, tracking over 0.5 million assets daily and processing more than 1.25 terabytes of data each day. The platform generates over 235 million events daily and utilises 38 machine learning models to convert physical signals into actionable supply chain intelligence.
This has enabled measurable improvements, including inventory accuracy exceeding 99%, reduction in excess inventory by around 20%, and faster dock-to-stock cycle times reduced to as little as 2–6 hours. Additionally, businesses have reported a 30–50% reduction in receiving labour and up to 90% fewer mis-shipments.
At scale, these efficiencies are translating into significant financial gains, with enterprises achieving millions in annual savings across inventory management, logistics, and asset tracking operations.
Wiliot’s platform operates through a continuous sensing layer powered by battery-free IoT Pixels, capturing real-time data on location, temperature, humidity, and light. This data is processed into actionable insights, enabling automation and smarter decision-making across supply chains.
With its strengthened GTM leadership team, Wiliot is well-positioned to accelerate the global adoption of Physical AI and support the next phase of intelligent, data-driven supply chain transformation.
