Fashion Updates | Industry Updates

Why Fashion Is Crazy About the Alaia Heart Bag

Published: June 7, 2023
Author: Fashion Value Chain

-By Mokshika Chauhan

Bags that don’t appear like bags are a recurring motif in high fashion. In no particular order, recent and upcoming runway collections have included: glossy patent leather bags moulded into the shapes of dog bones, dinosaurs, and pumpkins; bedazzled top-handle totes whose handles are actually overripe bananas; and pigeon bags with precisely painted feathers and a mischievous glint in their beady eyes.

Ala’s Le Cur is the take that has piqued my interest the most. It is a crossbody bag with a discreet leather or chain strap and a curved compartment that looks like the outline of a loosely drawn heart. Last winter, Le Cur made its way to stores. I respected it from far off in a small bunch of sack proposal gatherings, and left it at that. I fell in love with it after seeing it up close at the beginning of March, perched on its own cushion in a dimly lit bar alongside a fashion publicist. It caused me to romanticize what my life would resemble with Le Cœur in it.

You could order design’s general fixation on the heart-formed crossbody as an increased rendition of my own, gradual process sentiment. Throughout the course of 2022, the fashion trend made sporadic appearances in street style, with red and black leather hearts appearing on the runways for spring/summer 2023 and in the wardrobes of celebrities such as Dua Lipa and Selena Gomez.

The album then debuted on the quarterly Lyst Index in March, more than a year after Alaa first released Le Cur. By measuring the number of people searching for a particular product, the list confirms your hazy belief that it is widely available; The last quarter saw a 39% increase in searches for Le Cur, putting it in the top 10 along with the sold-out drop earrings from Bottega Veneta and the Gazelle sneakers from Adidas. It went beyond just being popular to become a viral phenomenon.

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