WHP Global’s strategic partnership with Express, Inc. Marks a significant development in the fashion industry, as it paves the way for the global expansion of the iconic EXPRESS® brand. Through long-term licensing agreements, WHP Global is set to introduce the EXPRESS brand to new and diverse markets, including Indonesia and Paraguay, while also strengthening its presence in Mexico. These new retail locations are expected to serve as key touchpoints for customers, offering a fresh and engaging shopping experience.
The collaboration between WHP Global and Express, Inc. Began in January 2023, signifying a transformative and mutually beneficial partnership. Part of this collaboration is an intellectual property joint venture that aims to scale the EXPRESS brand by exploring new domestic category licensing opportunities and expanding its reach to international markets. This comprehensive approach will include an omnichannel launch starting in 2024, which involves the establishment of flagship stores and the launch of e-commerce channels. These channels will feature a wide array of offerings, spanning men’s and women’s apparel, along with categories such as footwear, intimates, accessories, and more.
WHP Global’s vision for the EXPRESS brand is a reflection of the brand’s rich history, which began in 1980 with a focus on providing style, quality, and value in one destination. Today, the brand has evolved to embrace a clear purpose, summed up as “We Create Confidence. We Inspire Self-Expression.” With a strong presence of over 530 retail and Express Factory Outlet stores in the United States and Puerto Rico, along with an online store and a mobile app, EXPRESS has established itself as a trusted and beloved name in fashion.
The global expansion of the EXPRESS brand is poised to redefine the fashion retail landscape, offering consumers in new markets access to its iconic products and style. As the partnership progresses, more details on specific market initiatives and store openings will be unveiled, marking an exciting chapter in the brand’s journey.
WHP Global’s portfolio of brands and its commitment to revitalizing and expanding iconic names in the retail world make it a prominent player in the industry. With its focus on digital commerce platforms and global expansion, WHP Global is positioned to shape the future of fashion and consumer experiences. This partnership holds great potential for both companies, allowing them to leverage their strengths and reach new horizons in the world of fashion.
