-By Ankita Dutta.
WGSN and Coloro have unveiled the five trend colours that are set to dominate the SS25 season during their biannual webinar. Each of the selected hues was chosen for their ability to convey stability at a time of great uncertainty and global change, while also reflecting a “shift towards strategic imagination”. Consequently, these colours have the potential to inspire as much as they soothe.
‘Future Dusk’ was announced as the Colour of the Year for 2025 and was described as a reliable blue. Urangoo Samba, head of colour at WGSN, said that this hue instilled confidence and stability while also driving the creation of new futures. According to Samba, selecting a dark hue is also linked to WGSN’s projection that these colours would gain momentum during this period, tapping into a time of transition.
For designers who have already displayed collections in Future Dusk, the colour was often a key component in sci-fi-inspired attire, capturing the current fascination with the second space age. At Alberta Ferretti’s ’24 Resort’, for example, the hue was used in a hooded dress with a panelled bodice, while at Saint Laurent’s SS23 show, Future Dusk appeared in a floor-sweeping leather coat.
‘Transcendent Pink’ offers a more subtle and earthy take on pink, making it suitable for people of all genders and demographics. This versatile colour has been described as a “commercially reliable” choice by Caroline Guilbert, the creative content lead at Coloro. Designers have incorporated this fluid tone into slinky dresses, heavy embellishments, flowing gowns, and outerwear attire, such as chunky knits and voluminous coats, featuring in MaxMara’s collection.
‘Aquatic Awe’ is a dual-tone that invokes both the natural world and virtual realm; this colour was picked for its unique combination that bridges the gap between fantasy and reality. Designers have used Aquatic Awe in their collections, often resulting in disparate results, such as streetwear, eveningwear, or more experimental ready-to-wear. Aitorgoikoetxea, for example, used the aqua-like hue in a netted cardigan, while Speed took on an alternative of the suit, with a velvet skirt and blazer combo.
‘Sunset Coral’, on the other hand, offers a bolder take on the usually subdued pigment of coral. Designers have incorporated this refreshing iteration of the hue into their collections to provide a remedy for society’s fixation on productivity. This vibrant colour is not just for eveningwear. For instance, Act N.21 used stunning ruffles in a fishtail gown, while Palmer Harding used silhouette to alter their dress into an asymmetrical hem.
Finally, ‘Ray Flower’ offers a vibrant shade of yellow that is “inherently optimistic and soothing.” This hue is connected to a growing trend towards more radical sustainability, where the environment is seen as a valued stakeholder in design and production. Designers have used Ray Flower in exciting ways, such as outerwear, contemporary raincoats, parka-trouser combos, and red-carpet-ready eveningwear.
