Westside Brings Fashion and Emerging Talent Together
Westside has unveiled FRONT ROW, a new fashion and culture platform that brings together style, creativity and emerging talent.
The platform, launched in Mumbai on 1 October 2026, moves beyond the traditional fashion showcase. Instead, FRONT ROW presents fashion as a space for self-expression, discovery and new creative voices.
The event brought together 150 micro and macro culture-shapers from fashion and the wider creative community.
80 Looks Showcase Westside’s Seasonal Direction
At the centre of FRONT ROW was a showcase featuring 80 curated Autumn/Winter/Festive looks.
The presentation offered a preview of Westside’s fashion direction for the season. It also introduced the brand’s second YNG designer launch and the latest W Edit collection.
Together, these initiatives brought new design perspectives and contemporary styling into one creative environment.
Rather than follow a conventional runway format, FRONT ROW created an immersive experience. Designers, models, dancers and creators could interact with the brand’s evolving creative universe.
Tuxedo Street Connects Fashion, Music and Dance
FRONT ROW also placed a strong focus on emerging talent across fashion and culture.
As part of this effort, Westside introduced Tuxedo Street, its first Dance Hall x Boiler Room concept. The initiative combined fashion, music and movement through a high-energy dance-off format.
Westside will also launch three national Dance Off challenges. These challenges will give aspiring dancers an opportunity to showcase their skills and gain wider visibility.
Westside Introduces 30 New Faces
The platform also highlighted new modelling talent through the unveiling of 30 New Faces for 2026/2027.
Over the coming year, Westside will mentor these emerging models and include them in its campaigns, digital platforms and runway presentations.
This initiative aims to give new faces meaningful industry exposure and practical experience while helping them build their careers in fashion.
Building the Next Generation of Creative Talent
Umashan Naidoo, Chief Creative, Brand & Beauty at Westside, said:
“FRONT ROW is not just a fashion show. It is a platform that discovers, encourages and creates a safe space for emerging talent to be launched. We are celebrating creativity, championing young visionaries and building our YNG community by giving them front row access to all our big ideas.”
With 80 seasonal looks, the YNG designer launch, W Edit, Tuxedo Street, 30 New Faces and 150 culture-shapers, FRONT ROW brings several of Westside’s fashion and creative initiatives together under one platform.
As a result, the initiative creates a space where contemporary fashion meets emerging talent. At the same time, it gives the next generation of creative voices an opportunity to gain visibility and be celebrated.
