Westside,one of the leading fashion brands in the country,in collaboration withSameera Reddy launched its new innerwear range –One Size Fits All. The collection includes a bra and a brief that adapts to the body regardless of fluctuations in weight, body size, and shape.One Size Fits all has been introduced as an epitometo the virtues of inclusivity, self-love, and body positivity that the brand strongly believes in.
The fabric used is Polyamide Spandex, a silky soft material – making the innerwear a great option for support plus comfort. The bra and the brief are valued at the price of Rs. 899 and Rs. 399, respectively. When an alternative like One Size Fits All becomes available – the factor of frustration of selecting the right size of bra or briefis eliminated.
Speaking on the collection, Umashan Naidoo, Head of Consumer and Beauty, Westside says, “At Westside, we understand the needsof the consumers – and like to offer possible solutions. Inclusivity is one of the core values that Westside stands for, this product comes as an expression to that value. The self-defining lingerie is one of a kind – it differentiates itself for fitting according to the shape of the body. One Size Fits All promotes self-love and body positivity.”
Adding to it, Sameera Reddy says, “One Size Fits All breaks all the barriers of beauty and size. It brings us together as one. I am so proud to be associating with Westside on such a powerful campaign. I love the product and I’m confident that other women will love it too!”
The bra and brief are now available online and in stores.
Established in 1998 and part of the Tata group, Trent is headquartered in Mumbai but has pan-India operations. Trent operates Westside, one of India’s largest and fastest growing retail chains. The Westside format offers an exclusive range of its own branded fashion apparel and continues to be the mainstay of the retailing business of the company. Some of the departments include women’s wear, menswear, kids’ wear, footwear, cosmetics, perfumes and handbags, household furniture, accessories, lingerie, and gifts.