BRAND COLLECTION | Fashion Updates | Retail

“WEAR YOUR SHINE” immersive installation

Published: October 30, 2023
Author: Fashion Value Chain

There’s nothing like a light show! The Coach Shine Experience, created in collaboration with global architecture firm HWKN for Diwali. The design represents works in progress, the ultimate symbol of evolution. Live outside JWD from 28th October till 3rd December, the installation plays host to fully immersive light and sound shows from 05:00 – 10:00 PM.

“Wear Your Shine” follows Coach’s “In My Tabby” and “Courage To Be Real” campaigns grounded in Expressive Luxury – Coach’s vision of luxury focused on self-expression as defined by today’s generation. The installation, created in collaboration with global architecture firm HWKN based in New York, the one-of-a-kind structure invites guests to take the spotlight and discover a multi-sensory world of light, space and sound. High-shine bronze panels catch and diffuse light, shaping the Shine structures interior, representing the transformation of an individual’s inner glow, into outer shine. The illuminated skeletal structure crafted from scaffolding represents works in progress, the ultimate symbol of evolution, and plays host to fully immersive light and sound shows.

Related Posts

Indrani Mukerjea Honored Among Top 33 Women Achievers of India in 2023 by The Indian Achiever’s Club

Equitas Launches Cancer Hospital to Provide Affordable Cancer Care

TIPS 4.0 Sparks Deeptech Innovation: 40+ Startups Steal the Show