Premium Japanese lingerie brand Wacoal has launched its newest store at DLF Mall of India, Noida. The opening expands the brand’s presence in the Delhi-NCR region. It follows strong performance at existing Delhi stores. The new location also reflects Wacoal’s increased focus on North India, where more stores will open in the coming months.
Strengthening Access to Premium Intimate Wear
The new store highlights Wacoal’s commitment to offering premium, well-fitted intimate wear in one of India’s most fashion-driven markets. Delhi continues to grow as a retail hub, powered by a young and style-aware consumer base. Therefore, Wacoal’s deeper presence aligns with its nationwide expansion strategy.
Leadership Statements
“At Wacoal, we are dedicated to offering women exceptional fit, quality, and an elevated shopping experience,” said Ms. Pooja Merani, COO, Wacoal India. “With the launch of our store at DLF Mall of India, we are not only strengthening our presence in the Delhi-NCR region but also marking our entry into the city’s mall retail space. This expansion is an important step in bringing Wacoal’s distinct experience closer to our consumers.”
Mr. Hirokuni Nagamori, CEO, Wacoal India, added, “Our rapid growth in Delhi-NCR is driven by a strong and rising demand for premium, expertly crafted lingerie. The opening of our first mall store in Delhi at DLF Mall of India represents a significant milestone for Wacoal, reinforcing our commitment to the North India market. With several more stores in the pipeline for Delhi, we are accelerating our momentum and laying a solid foundation for Wacoal India’s long-term growth.”
Store Design and Experience
The 300 sq. ft. store provides an immersive and intuitive shopping experience. It features private fitting rooms, sleek interiors, and smart product zoning. As a result, browsing becomes easier and more engaging. Digital displays highlight new collections and brand visuals, while trained fit experts help every woman find the right size and style with confidence.
Collections Available
The Noida store showcases a wide range of Wacoal’s signature offerings, including:
-
BASICS
-
Newly launched Stellar Collection
-
Autumn/Winter 2025 (AW’25) collection
-
Bridal lingerie
-
Fashion-forward seasonal lines
-
Sleepwear
-
Loungewear
Expanding Presence in North India
Wacoal’s growth in Delhi is driven by increasing demand for premium innerwear and rising awareness of proper fit and product quality. The brand’s strong performance across NCR stores reflects high consumer trust, repeat purchases, and a shift toward comfort-driven lingerie shopping.
Currently, Wacoal operates 18 exclusive stores across India. Several more stores are planned, especially in high-potential markets such as Delhi. The brand also continues to strengthen its omni-channel presence with digital platforms and multi-brand outlet partnerships.
Visit the New Store
Location: DLF Mall of India, Shop No. D-335B, 2nd Floor, Sector 18, Noida – 201301
