Tailored for the modern Indian woman, Wacoal BASICS combines simplicity, sophistication, and affordability
India, 20th August 2024 – Exquisite Japanese lingerie brand Wacoal is excited to announce the debut of “Wacoal BASICS,” a product range available only in India and made to meet the daily needs of contemporary women. Designed with the Indian market in mind, this range brings Wacoal’s well-known comfort and quality to a wider audience by fusing affordability, refinement, and simplicity. It’s now easier than ever to enjoy the exceptional quality Wacoal is known for thanks to the new range, which offers essential fundamentals at an affordable price point.
This new line is thoughtfully crafted using materials that not only ensure comfort but are also perfect for all-day, everyday wear. Whether you’re heading to work, running errands, or simply relaxing at home, these essentials are designed to move with you, providing unmatched ease and support. The line features an uncomplicated neutral color palette, offering versatile options that seamlessly blend with any wardrobe. Each piece in the line promises the same superior quality that Wacoal is known for, ensuring that you never have to compromise on comfort or style.
Key Products from the ‘Wacoal BASICS’ product line:
● Essentials 2.0: These perfect cotton bras prioritize comfort, practicality, and versatility. Made from soft and breathable cotton, these bras are ideal for everyday wear, featuring smooth construction to minimize visible lines. Available in classic colors like black, nude, and soft pastels, the Essentials 2.0 bras are designed to seamlessly integrate into any wardrobe.
● Zoe T-Shirt Bra: This 3/4th cup T-shirt bra is designed to provide a lifted and rounded shape, offering a youthful and defined silhouette. Available in three wearable colors of beige, grey, and dusty rose pink, this T-shirt bra combines confidence and elegance, making it a must-have for women who embrace their unique journey with poise.
● Lite Push-Up Bra: For women looking to enhance their natural shape, the Lite Push-Up bra offers level 1 push-up support with cotton-rich cups for everyday wear. The design features tone-on-tone lace trim and a delicate butterfly-shaped lace attachment, adding a subtle yet sophisticated touch. Available in black and Moroccan blue, this bra is both stylish and comfortable.
● It’s Perfect Bra: Crafted with silky fabric and smooth molded cups, the It’s Perfect Bra exudes elegance and comfort. The crossover front design and soft sheen of the material create a refined look, making this bra an ideal choice for those who value both style and comfort. Available in classic black and beige colors.
“We’ve created the ‘Wacoal BASICS’ product line to offer essential lingerie that every woman should have in her wardrobe. Our goal was to make Wacoal’s premium quality and comfort more accessible by introducing a range that doesn’t compromise on style or fit, even at a more affordable price point. These must-have pieces are designed to support women in their everyday lives, no matter the occasion. With ‘Wacoal BASICS,’ we are proud to bring this unique blend of comfort, quality, and affordability to our customers in India.’ said Ms. Pooja Merani, COO of Wacoal India.
The ‘Wacoal BASICS’ products will be available across all the Wacoal India retail stores and official website of Wacoal India – https://www.wacoalindia.com/collections/wacoal-basics
About Wacoal: Wacoal was founded in 1946 in Japan. Embracing its philosophy to help women throughout the world to express their beauty, Wacoal began to launch its brand in Asian countries in the 1970s, in America in 1985, in Europe in 1990 and eventually opened doors of its first store in India (Grand Galleria, Palladium, Mumbai) in December 2015. Wacoal as a brand focuses on the woman of today, the many aspects of her personality and the various roles she plays in curating her rounded, fulfilling life, and how lingerie has been designed to seamlessly flow with her, through her days and tasks. The brand essentially focuses on delivering beautiful, high-quality lingerie that fits just right. They believe strongly in the importance of good fit and have an in-house trained group of consultants to take accurate measurements and assist customers in choosing the style that will work best for their body types and lifestyles.
