Wacoal India Expands its Breast Cancer Awareness Drive with CPAA in the 4th Edition of #WacoalKnowsBreast
Wacoal, the premium Japanese lingerie brand, reinforces its long-term commitment to breast cancer awareness with the 4th edition of its flagship initiative, #WacoalKnowsBreast, in partnership with the Cancer Patients Aid Association (CPAA).
Empowering Awareness Through Collaboration
CPAA is a respected non-profit organization dedicated to the total management of cancer, focusing on awareness, early detection, treatment support, rehabilitation, and advocacy. Through this continued collaboration, both organizations aim to create lasting change in women’s health awareness.
This year, Wacoal’s initiative grows stronger through a nationwide social media campaign. The campaign encourages regular self-checks, debunks myths, and helps make conversations about breast health more approachable for women across India.
A Simple Gesture, A Strong Message
During October, a portion of every bra purchase contributes directly to CPAA’s breast cancer programs. Furthermore, Wacoal India once again highlights the 3-finger salute — a gesture where one places the right hand on the left chest and forms the number three. This symbol not only represents a self-check test but also reflects the letter ‘W’ for Wacoal.
To make the message more personal, Wacoal encourages women to integrate the 3-finger test into their daily routine. This simple step can lead to early detection and, ultimately, save lives.
Voices Behind the Initiative
Ms. Pooja Merani, COO – Wacoal India, shared,
“Breast cancer remains one of the most pressing health concerns for women today, and early detection is truly life-saving. At Wacoal, we aim to go beyond being just a lingerie brand — we strive to be a trusted partner in women’s well-being. Through our partnership with CPAA and the #WacoalKnowsBreast campaign, we hope to spread awareness and support women in their journey toward health and confidence.”
Likewise, Ms. Alka Bisen, CEO – CPAA, stated,
“The key to overcoming breast cancer lies in awareness and early detection. With Wacoal’s continued support, we can amplify this message, encourage self-checks, and extend help to women who need it most.”
Spreading Awareness Beyond Myths
Importantly, the campaign addresses a persistent misconception — that maintaining a healthy diet and exercising alone can prevent breast cancer. In reality, anyone can be at risk. Hence, Wacoal promotes the 3-finger self-check test as an easy, proactive way to stay aware.
Through consistent communication, Wacoal aims to break taboos, normalize breast health discussions, and inspire women to take charge of their well-being. Ultimately, the brand hopes to build a community where women feel informed, confident, and supported.
