The handloom textile business in India has a long and rich history that dates back several centuries. These days, this sector is vital to many communities since it creates jobs and conserves cultural heritage. But with the British era’s advent of mechanical textile manufacture, this once-respected industry has encountered several difficulties. Labor concerns, the competition from synthetic fibers, the limitations of traditional fibers, a lack of investment, sizable unorganized markets that rely on middlemen, and restricted access to both domestic and foreign markets are a few of the major obstacles.
Due to decreased pay and uncertain work, the younger generation of weavers is leaving the sector, which is primarily unorganized, and creating a fall in the weaver community. Additionally, a lot of the handloom sector depends on commodities whose prices can change significantly. Further efforts are required, even though the Indian government has actively supported the business with subsidies and incentives. The Aditya Birla Group – Birla Cellulose, in collaboration with regional partners, has initiated a campaign to raise awareness about natural, sustainable, and long-lasting substitutes by introducing the weaver community to reasonably priced fibers.
It’s amazing that Birla Cellulose blended silk fabric retains the opulent feel of pure silk at a fair price, considering that silk yarn is frequently quite expensive and out of the reach of the general population. Products made with a blend of Excel and modal offer a vivid color, a silky feel, and a glossy sheen. The Liva brand by Birla Cellulose supports the Indian textile value chain by aiding in the development of more environmentally friendly fibers that also solve the problems weavers encounter with traditional thread breakage.
Additionally, Birla Cellulose guarantees the prompt and reliable delivery of high-quality yarn that satisfies all of their customers’ needs thanks to their strong supply network, which is bolstered by regional partners. This helps to increase the weavers’ capacity for production. As part of this project, the Liva team also organizes hub meetings and seminars to help these weavers and prepare the handloom weaving community for the future.
Birla Cellulose’s adaptable research and development center is always working with local collaborators to generate novel yarns and fabrics. This has enabled commercial bulk fabric makers to establish new printing platforms using cutting-edge yarns and creative weaving designs. The Liva team has helped printers connect with grey base manufacturers to get high-quality fabric at competitive prices in order to support the “Vocal for Local” movement.
By encouraging the handloom textile value chain to adopt Birla Cellulose for the greater good, Birla Cellulose hopes to further its mission of environmental sustainability while also assisting in the revival of India’s handloom textile industry. This initiative raises awareness of natural, sustainable, and biodegradable yarns.
