Industry Updates


Published: July 27, 2022
Author: Fashion Value Chain

The global virtual fitting room market size is expected to reach USD 15.43 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 25.2% from 2021 to 2028. The prevalence of high-tech simulations to mimic face-to-face buying behavior with the help of advanced 3D technologies is expected to drive the market. Furthermore, the intervention of digital
transformation technologies, such as Augmented Reality (AR) and Artificial Intelligence (AI), is projected to create enormous opportunities for virtual fitting rooms over the forecast period.

The virtual try-on technology is significantly beneficial for retailers and is gaining popularity amongst consumers in recent times. Online merchandising witnesses a large number of returns/exchanges majorly because of the customer’s dissatisfaction regarding inappropriate fits and sizes. The virtual fitting room technology has been efficiently assisting consumers in trying and rejecting the products before placing an order, thereby converting one-time buyers into repeat customers.

Furthermore, companies are coming up with upgrades that can provide tactile, fabric, or texture sense for consumers purchasing via e-commerce websites to reduce return rates and build brand loyalty. The customer data collected through an interactive mirror is used to understand customer preferences and improvise strategies aimed at boosting sales. This is a breakthrough in the retail industry to leverage purchase data for designing future business strategies

The COVID-19 pandemic has compelled governments worldwide to enforce regulations for temporarily closing brick and mortar stores, which indirectly boosted sales on e-commerce websites. With retail sales observing a dip in the past few months, buyers have now swiftly shifted to e-commerce websites. This creates significant opportunities for virtual fitting room solution providers to capture a more extensive customer base.

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Miniaturization of electronics is expected to significantly fuel market growth further. Industry participants are increasingly focusing on reducing form factors to facilitate integration, to make sensors compatible with fabric and ensure optimum comfort and wearability. Since smart textiles are used in fields, such as healthcare and sports, it has become increasingly important to ensure that the user is not hindered through the use of electronic fabric. The use of conventional cables had been a major hindrance to product adoption. With the advent of smart textiles, which eliminate the bundled filaments of conventional cables, higher degree of flexibility can be ensured.

Virtual Fitting Room Market Report Highlights
1. The apparel application segment accounted for the largest share of close to 40.0% in 2020. The development of customized applications to recommend appropriate size and texture of clothes as per the body structure of customers has contributed to the growth of this segment

2. By component, the software segment is expected to witness the fastest growth over the forecast period. This can be attributed to technological breakthroughs in software solutions, such as precise data annotations, 360-degree visualizations, and 3D simulation

3. In terms of end-use, the virtual store segment is likely to register the highest CAGR from 2021 to 2028. The shift in shopping trends from physical stores to online websites is anticipated to majorly contribute to the segment growth

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