Virgio, a native circular fashion start-up, proudly announces the debut of its current Upcycled Collection in honor of Upcycling Day on June 24. Virgio has embraced sustainability as a fundamental principle and has redesigned its least popular styles to encourage a sustainable way of thinking.
Thanks to sophisticated technology, Virgio can minimize waste by producing popular models in the appropriate numbers. The brand’s Upcycled Collection is a declaration offering different approaches to dealing with unsold goods. “With the launch of the upcycled edit, we want to challenge the industry to adopt a new perspective and approach business problems in a clever and creative way. According to Virgio’s CEO and co-founder Amar Nagaram, “it also helps consumers understand the wastage problem in the fashion industry and learn ways to address it.”
Unlike recycling, which often breaks down materials to their base components, upcycling retains the integrity of the original material and enhances it through creative repurposing. This process not only reduces waste but also contributes to environmental sustainability by giving new life to items that would otherwise be discarded.
The fashion industry generates around 92 million tons of textile waste annually. Approximately 85% of all textiles produced each year end up in landfills, with over 30% of items from fast fashion brands like Zara and H&M meeting the same fate. This new collection embodies Virgio’s dedication to circular fashion and serves as a testament to its mission of reducing waste and promoting eco-friendly choices in the fashion industry.
