New Delhi, 23rd September 2024 –The premier sustainable fashion brand in India, Virgio, is excited to launch its first physical store thanks to a collaboration with Broadway, a cutting-edge multi-brand retailer. As a result of this partnership, Virgio’s Genconsious community members can now visit Ambience Mall in Vasant Kunj, Delhi, which represents a major advancement in the brand’s goal of democratizing fashion.
With Virgio on Broadway, you can have a ground-breaking fashion experience that seamlessly blends sustainability and style. The Ambience Mall outlet offers guilt-free shopping for customers by offering the newest styles in fashion clothing that are both very fashionable and environmentally friendly.
Broadway is transforming direct-to-consumer (D2C) brands’ shopping experiences. This innovative retail area creates an immersive and engaging atmosphere for both businesses and consumers by seamlessly fusing physical and digital commerce. The Broadway outlet has creator studios, sampling stations, consultation rooms, and more, making it more than just a place to shop.
The launch was a three-day event, with Rana Daggubati, part of Broadway’s founding team, Day 1 was dedicated to founder interactions, where start-up founders shared their journeys and engaged with other brands. Day 2 focused on networking, providing key stakeholders with an exclusive first look at the setup and featured brands. On Day 3, select members of Virgio’s community were invited to experience the brand firsthand, enjoying special rewards and personalised shopping experiences.
Virgio had special interactions planned for its community with an infinite aisle experience, allowing visitors to explore styles beyond those displayed in-store for a truly omni-channel experience. Walk-ins also received styling tips and advice on building a sustainable wardrobe.
Amar Nagaram, Founder & CEO of Virgio, expressed his excitement about the partnership: “At Virgio, our mission has always been to make sustainable fashion more accessible. Now, with Broadway, we’re taking that mission offline, bringing our globally inspired, eco-conscious collections to life in a vibrant, experiential space. This partnership allows our customers to explore Virgio’s latest collections and innovations from upcycled pieces to QR-coded garments that disclose environmental impact data, in person.
Vivek Biyani, Co-Founder of Broadway, added, “At Broadway, we support locally produced, environmentally responsible products that share our aim for a more sustainable future. Through our partnership with Virgio, we are able to develop a retail environment where customers may engage more deeply with the brand in addition to seeing and touching the products.
Virgio, The Only Good Fashion Company, is committed to revolutionizing the fashion industry through the adoption of circular economy principles. The brand’s chic collections produced from recycled materials, organic fibers, and reused fabrics demonstrate its dedication to lowering textile waste and promoting thoughtful consumerism.
