VIRGIO unveils its latest collection, Devil Approved Drop, a bold reinterpretation of iconic cinematic fashion moments, inspired by The Devil Wears Prada. The collection translates timeless on-screen style into a contemporary, sustainable wardrobe designed for today’s fashion-forward consumer.
Reimagining Cinematic Fashion for Modern Wardrobes
Drawing from the transformative style arcs of memorable film characters, the collection redefines power dressing through:
- Razor-tailored silhouettes
- Structured, commanding forms
- Classic stripe narratives
Each piece reflects a shift where style becomes identity, projecting confidence, authority, and individuality.
Sustainability Meets Statement Design
Staying true to its ethos, VIRGIO integrates conscious creation practices into the collection. The designs combine:
- High-quality sustainable materials
- Precision craftsmanship
- Future-focused production approaches
This ensures the collection remains aligned with evolving expectations around responsible fashion.
Inclusive Fashion for Every Body
A defining aspect of the drop is its inclusive sizing, extending up to 6XL, reinforcing the idea that power dressing is accessible across:
- Body types
- Personal styles
- Individual expressions
AI-Led Innovation in Fashion
VIRGIO further strengthens its position as a new-age brand by incorporating AI-led cataloguing systems, enhancing:
- Design efficiency
- Production processes
- Supply chain responsiveness
This integration reflects a broader shift towards technology-driven fashion ecosystems in India.
Founder’s Perspective
“The Devil Approved Drop is our interpretation of power dressing for today, where iconic fashion moments are reengineered through the lens of high-fashion, sustainability, technology, and inclusivity. We are not just creating clothes; we are building a system where style is decisive, responsible, and made to belong to everyone.” — Amar Nagaram, Co-Founder, VIRGIO
Cinematic Launch Experience
Extending beyond apparel, VIRGIO introduces a cinematic campaign, with a fashion ad film inspired by The Devil Wears Prada set to premiere in theatres across:
- Bangalore
- Delhi NCR
- Pune
- Hyderabad
- Mumbai
- Ahmedabad
- Surat
starting 1st May 2026. This immersive rollout positions fashion as storytelling, connecting audiences to the collection experience.
