VIRGIO, India’s first tech-led sustainable fashion brand, has partnered with Uppercase, a sustainable travel and work-accessories brand. Together, they introduce a purpose-led collection that blends conscious fashion with responsible mobility.
A Shared Vision for Sustainable Lifestyles
At the core of this collaboration is a shared belief. Sustainability should function as a lifestyle, not a label. Therefore, what people wear and what they carry should reflect the same mindful choices.
By uniting their strengths, the brands move beyond category silos. As a result, they extend sustainable thinking into everyday work and travel routines.
Where Technology Meets Responsible Design
VIRGIO brings its technology-powered and transparent fashion ecosystem to the partnership. Meanwhile, Uppercase contributes its expertise in designing durable travel gear made from recycled materials.
Together, they align style, performance, and responsibility. Consequently, the collection supports fewer, better-designed essentials built for long-term use.
Designed for Everyday Work and Travel
The VIRGIO x Uppercase collection features thoughtfully designed travel and work essentials. These include a structured hard-shell cabin trolley, a backpack, and a laptop sleeve.
The trolley includes refined detailing, a detachable laundry compartment, and a separate toiletry pouch. Meanwhile, the backpack and laptop sleeve offer padded protection, smart organisation, quick-access pockets, and trolley compatibility.
Sustainable Materials Without Compromise
Each product uses water-resistant, recycled materials. As a result, durability and aesthetics remain uncompromised. Sustainable choices, therefore, do not come at the cost of functionality or design.
A Shift Toward Value-Led Collaborations
In today’s evolving D2C and retail landscape, this partnership signals a strategic shift. Rather than short-term co-branding, the focus is on value-led collaboration.
By addressing how consumers live, work, and travel, the brands create a unified and relevant experience. Consequently, they build trust, consistency, and long-term brand relevance.
Commitment to Measurable Impact
Uppercase’s ongoing focus on recycled materials has already reduced carbon emissions, plastic waste, and oil consumption. By integrating these products into VIRGIO’s ecosystem, the collaboration expands access to impact-driven choices.
Leadership Perspectives
Amar Nagaram, Founder of VIRGIO, said the collaboration extends conscious design beyond fashion and into daily mobility. He added that the goal is to create products that are functional, thoughtful, and built to last.
Sudip Ghose, Founder and CEO of Uppercase, added that the partnership proves responsible materials and strong design can coexist. Moreover, it makes conscious consumption more accessible.
Digital-First Launch Strategy
The VIRGIO x Uppercase collection will launch exclusively online across both brands’ official websites. Additionally, cross-listing will enable easier discovery.
This digital-first approach allows complete control over storytelling, customer experience, and sustainability communication. As a result, the brands build a unified ecosystem for conscious consumers.
