VIP Clothing Ltd., a trailblazing innerwear brand in the Indian market, has announced its foray into the retail sector of Goa, a popular party destination in India, in yet another calculated business move. The most well-liked innerwear line, “Frenchie X,” will be introduced at a few state stores on February 18th to commemorate this entry.
By doing this, VIP Clothing Ltd. hopes to reach more people and make it simpler than ever to get high-quality, reasonably priced innerwear. Although the business is well-known for its goods and unwavering quality, its approach has recently changed. Thus, the expansion goal of VIP Clothing Ltd. is the reason for this action. Frenchie was previously introduced by VIP
Clothing Ltd. on Swiggy’s Instamart, a fast-commerce site that guarantees 10-minute delivery. With only a few taps and at their convenience, customers can now access innerwear, and the business can quickly meet the demands of their expanding customer base.
Speaking about this strategic move, the Chairman & Managing Director of VIP Clothing Ltd., Mr. Sunil J. Pathare, said, “Since our inception, we have aimed to make India comfortable with premium innerwear. Our arrival in Goa is meant to realise this vision. The primal focus, for us, currently is the introduction of premium everyday essentials that go beyond innerwear. At such a time, ensuring consumers in every location, beyond the metro cities, are able to access our products easily is of utmost importance.”
VIP Clothing Ltd. has been manufacturing high-end men’s innerwear for decades. Products for ladies and teenagers have also been added to their repertoire in recent years. They just introduced high-end handkerchiefs and an athleisure line for everyone called “Rivolta.” The brand is genuinely making the most of its efforts by growing both its physical and digital markets. The brand is going through an exciting time right now, and we eagerly await their next marketing plan.
