Innerwear veteran VIP Clothing Limited has launched its bold and stylish sub-brand Frenchie X exclusively on Amazon India, advancing its direct-to-consumer retail strategy and digital footprint.
With over five decades of experience in men’s premium innerwear and a diverse portfolio that includes women’s, children’s, and athleisure wear under Rivolta, VIP Clothing continues to evolve with consumer demands. The launch of Frenchie X is a strategic move aimed at delivering bold, comfortable fashion straight to online shoppers.
Kanishk Pathare, D2C Head at VIP Clothing, remarked, “Frenchie X is for consumers who want more from their basics. Our launch on Amazon makes premium comfort and style instantly accessible to today’s fast-paced lifestyle.”
By entering Amazon’s vast online marketplace, VIP Frenchie X reflects the brand’s agility and commitment to blending traditional craftsmanship with cutting-edge e-commerce.
