Indian innerwear giant VIP Clothing has broadened its product range, introducing a new line of branded handkerchiefs while simultaneously reinforcing its presence in the footwear sector, notably within the semi-premium socks category. This strategic expansion reflects the company’s ambition to elevate everyday essentials from unbranded commodities to sought-after branded items.
The company aims to replicate its success in the innerwear market with this new handkerchief venture. The focus is on delivering high-quality, stylish, and reliable handkerchiefs to consumers. This foray into handkerchiefs marks a significant shift for VIP Clothing, historically known for its core innerwear business. This development, coupled with the ongoing growth of its footwear and accessories division, strengthens the company’s standing within the Indian consumer goods landscape.
VIP Clothing Ltd., listed on both the BSE and NSE, operates from its headquarters in Andheri East, Mumbai.
