Viktor & Rolf perfumes have officially launched on the Amazon Premium Beauty Store, offering the brand’s perfumes to a wider audience.
The brand’s dedicated Amazon storefront debuts with classic perfumes like SpiceBomb Eau de Toilette and fresh ones like FlowerBomb Tiger Lily Eau de Parfum.
As part of its Amazon launch, Viktor & Rolf hopes to connect with even more Gen Z buyers who are redefining the scent industry. The luxury fragrance market has grown significantly this year, with an overall increase of 18.5%, including a 14% increase in women’s fragrances and a 29% increase in men’s scents, driven primarily by younger buyers.
“Launching in the Amazon Premium Beauty Store marks a significant milestone for Viktor & Rolf Fragrances,” said Tory Diamond, L’Oréal Luxe’s general manager of luxe fragrances.
“Our presence on Amazon enables us to better serve a broader base of fragrance customers. By providing a seamless and luxury buying experience, we are making Viktor & Rolf perfumes more accessible than ever before while also expanding our reach to Amazon’s huge and diversified client base. We are pleased to reach out to new audiences and introduce them to the magnificent world of Viktor & Rolf Fragrances.
Viktor & Rolf, formed in 1993 by Dutch fashion artists Viktor Horsting and Rolf Snoeren, is constantly developing its characteristic smell.
