Industry Updates

Vikrant Massey becomes the newest brand ambassador for Campus Activewear as they reveal

Published: October 3, 2024
Author: Fashion Value Chain

 Bengaluru, 03rd October 2024: Actor Vikrant Massey has joined Campus Activewear, one of the biggest sports and athleisure footwear manufacturers in India, as their newest brand ambassador. Vikrant Massey and Campus have a special relationship that embodies the actor’s and brand’s complementary attributes of style, adaptability, and self-expression.

Vikrant Massey is renowned for his genuine off-screen persona and adaptable on-screen personas. His transition from television to the big screen in highly regarded movies is similar to Campus Activewear’s rise to prominence as one of India’s biggest athleisure companies. His adventurous spirit and his sensible disposition are a wonderful fit for Campus and today’s youth: they are genuine, passionate, and adaptable.

“Vikrant is known for his versatility,” remarked Mr. Nikhil Aggarwal, CEO of Campus Activewear, in reference to the partnership. He is now regarded as a revered figure, especially by the younger generation and aspiring artists.His genuine charisma and relatability encapsulate Campus Activewear’s basic principles.

The modern, diverse youth who appreciates bold, yet cozy patterns is the target audience for the Autumn Winter 2024 collection. These items complement Vikrant’s carefree and genuine style, bringing the collection and his persona together in a harmonious way.

“I’ve always believed that style is a reflection of one’s true self,” Vikrant Massey stated in regards to teaming up with Campus Activewear. “I’m thrilled to represent a brand that celebrates individuality while prioritizing comfort.” I’m honored to be working with Campus, a homegrown company that dares to make a statement in fashion for young Indians everywhere.

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