Victorinox is entering a decisive phase in India in 2026, repositioning its watch division from an accessory category to a credible force in Swiss horology. With a legacy of more than 140 years built on precision, preparedness and Swiss engineering, the brand now sharpens its focus on serious watchmaking, backed by deep manufacturing capability and technical innovation.
At the centre of this transformation is the Victorinox Watch Competence Centre in Delémont, Switzerland, a 17,800-square-metre facility in the Swiss Jura, widely regarded as the heartland of horology. Operational since 2016, the centre brings design, prototyping, manufacturing, assembly and testing under one roof. More than 200 Swiss specialists oversee the production process, ensuring end-to-end control over quality. Sustainability is also embedded into operations, with 2,750 square metres of solar panels generating around 500,000 kWh of clean energy annually.
Each Victorinox timepiece follows a meticulous development cycle that can extend up to two years, from concept and engineering to hand-finishing and rigorous testing that exceeds legal Swiss Made standards. The result is a portfolio defined by durability, precision and mechanical integrity, echoing the engineering ethos of the Swiss Army Knife™.
India Strategy and Leadership Focus
In India, Victorinox is foregrounding its horological credibility through the campaign “Spend Your Time Wisely”, signalling a strategic shift towards positioning its watches as the technical and emotional core of the brand. Under the leadership of Debraj Sengupta, Managing Director – Sales & Marketing, and Avirup Mukhopadhyay, Head of Marketing, the brand is pursuing long-term authority rather than trend-led positioning. The approach combines industry expertise, strong market understanding and a sharper focus on product-led storytelling.
2026 Watch Portfolio Highlights
Air Pro GMT Automatic
Designed for globally mobile professionals, this model tracks up to three time zones. It combines intuitive functionality with a refined GMT complication, delivering international timekeeping precision without compromising wearability.
Concept One
Available in automatic and solar-powered versions, Concept One represents energy efficiency and mechanical performance. The solar variants offer up to eight months of autonomy without light, while the automatic versions deliver a 68-hour power reserve.
Dive Pro Collection
Engineered for extreme environments, Dive Pro carries ISO 6425 diver certification, 300-metre water resistance, anti-magnetic protection and shock resistance. These are professional-grade instruments built for underwater performance rather than lifestyle positioning.
Square One
Featuring a bold square case and automatic movement, Square One introduces a contemporary design direction within the Victorinox portfolio, targeting consumers seeking distinctive modern aesthetics.
Maverick and I.N.O.X. Elegant – India Editions
Victorinox is also renewing two of its most popular lines for India. Maverick adopts bolder aesthetics aligned with the country’s expressive style preferences, while I.N.O.X. Elegant combines the brand’s hallmark toughness with refined detailing and interchangeable straps.
Through this expanded and technically advanced portfolio, Victorinox underscores its intent to lead with Swiss engineering credibility. From Delémont’s manufacturing floors to the Indian market, the brand reinforces a clear message: Victorinox watches are Swiss-crafted, Swiss-controlled and Swiss-tested instruments built for long-term reliability.
