Victoria’s Secret (VS&Co) announced on Thursday the relaunch of their athletic collection, VSX.
The line has sports bras, leggings, and other fashion-forward products that combine style with performance. The introduction includes light-support sports bras starting at $49.95, VSX Elevate Leggings with the XDefine performance fabric starting at $69.95, and ready-to-wear items such as trench coats, catsuits, and t-shirts starting at $44.95. The sizes range from XS to XXL and 32B to 44DDD.
“VSX is more than just a sport line; it’s a lifestyle that combines performance and fashion. The world-class designs use body mapping and superior fabrics to celebrate the curves of women’s bodies, empowering confidence, support, and ease as you live your life from day to night in next-level style,” said Kira Fisher, VP brand design at VS&Co.
The collection debuts with a campaign shot by Zoey Grossman and styled by Malina Joseph Gilchrist, including an all-star cast including Gigi Hadid, Imaan Hammam, Jeneil Williams, Mayowa Nicholas, Paloma Elsesser, and Taylor Hill.
Victoria’s Secret launched a new Instagram handle, @VSXOfficial, to provide a dedicated platform for showcasing the brand’s lifestyle. The VSX collection is now available online at VictoriasSecret.com and at Victoria’s Secret stores throughout the United States, with foreign release dates to follow.
“I’m excited to be a part of the VSX campaign because it captures the multifaceted nature of strength and performance.” Movement is vital in my life, and my definition is constantly changing—from aiming to be the best athlete I can be when boxing or playing volleyball to walking the runway and keeping up with my three-year-old,” Gigi Hadid explained.
“This collection is such a chic one-stop shop that covers it all, with pieces that can support me through a workout or tie together a chic-yet-comfortable off-duty look.”
