Victoria’s Secret and PINK have unveiled their inaugural collections of intimates designed for women with disabilities, called VS & PINK Adaptive. These collections were developed with direct feedback from individuals with disabilities at every stage, including wear testing, focus groups, and feedback panels. This inclusive initiative aligns with the brand’s mission to celebrate women of all body types, sizes, and abilities. Victoria’s Secret and PINK are proud to be the first major fashion brands to offer adaptive intimate products both online and in select stores. They have received the GAMUT Seal of Approval™ for their efforts, which is the only certification in the market that signifies authenticity and inclusion of people with disabilities in the development and marketing of adaptive products and services.
Janie Schaffer, Chief Design Officer at Victoria’s Secret, expressed the brand’s pride in making VS and PINK Adaptive available, offering comfortable and stylish options in popular collections to meet the needs of women with disabilities. Lydia Smith, Chief Diversity Officer at Victoria’s Secret, highlighted the brand’s commitment to honor, welcome, and champion all women in an authentic way through this new collection. Mindy Scheier, Founder and CEO of GAMUT Management, recognized the importance of integrating women with disabilities throughout the development and go-to-market journey.
The VS & PINK Adaptive collections are available in popular intimate lines, including Victoria’s Secret’s Body by Victoria and PINK’s Wear Everywhere. They feature various colors and prints, magnetic closures for ease, sensory-friendly fabrics, fully adjustable and convertible front straps, period panties, and more. The offerings cater to a wide range of sizes and body types, ensuring inclusivity in the world of intimate apparel. Prices for VS & PINK Adaptive intimates start at $16.50 for panties and $36.95 for bras.
This groundbreaking initiative is available for online purchase on the official Victoria’s Secret website and select store locations across the nation. It reflects a significant step towards creating inclusive and accessible intimate wear for all women.
