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VERI PERI COLOR OF THE YEAR 2022

Published: 28/07/2022
Author: Fashion Value Chain

“Very Peri” is the Pantone colour of the year for 2022.

The company describes Very Peri as “a dynamic periwinkle blue hue with a vivifying violet red undertone blends the faithfulness and constancy of blue with the energy and excitement of red”.

Pantone, the global authority on colour, has picked “Very Peri” as the colour of the year for 2022. The
company describes Very Peri as “a dynamic periwinkle blue hue with a vivifying violet red undertone blends the faithfulness and constancy of blue with the energy and excitement of red”. The Pantone experts also look at new technologies, materials, textures, and effects that impact colour. Microsoft has collaborated with Pantone to introduce Very Peri to Microsoft Paint that people toselect while using the tool.

“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” said Laurie Pressman, vice president of the Pantone Color Institute.

– Urmi Mitra

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