VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s trusted legacy jewellery house, has launched “The Lucky 7 Bracelet” – an MS Dhoni Signature Edition created under the Men of Platinum initiative by Platinum Guild International (PGI). The bracelet blends sporting heritage with artisanal precision to deliver a modern collectible shaped by symbolism and craftsmanship.
A Platinum Creation Driven by Industry Insight
Sharing the PGI perspective, Vaishali Banerjee, Head of Global Market Development and Managing Director – India & Middle East, Platinum Guild International, said, “Platinum’s strong growth momentum in India continues, led by men’s jewellery where it has firmly established itself as the preferred choice for discerning consumers. Its inherent strength, rarity and contemporary aesthetic make it a metal that holds both value and significance. Our collaboration with VBJ on this special creation for the Men of Platinum MS Dhoni Signature Edition embodies that same energy. The Lucky 7 Bracelet captures the confidence and creativity defining this expanding category, and we remain optimistic about the opportunities ahead as more consumers discover the exceptional value platinum offers.”
Why the Number Seven Matters
The number seven plays a defining role in MS Dhoni’s life. He was born on the seventh day of the seventh month, and his iconic jersey number has become a lasting symbol of his identity. This connection inspired the bracelet’s concept. The design uses platinum and zirconium ceramic to form a bold “7”. Its clean geometry creates a refined tribute to Dhoni’s journey.
VBJ Craftsmanship at Its Finest
VBJ artisans conceptualised, designed and crafted the Lucky 7 Bracelet with precision. Their work reflects the brand’s dedication to purity, structure and legacy. The bracelet also mirrors Dhoni’s calm authority and understated strength.
Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ Since 1900, said, “Creating this piece was about more than design; it was about translating discipline and composure into form. Dhoni’s legacy is built on his tranquil nature, and we wanted every curve, reflection and rhythm of the bracelet to echo that. It’s a tribute not just to the man, but to the essence of leadership and purpose.”
A Collaboration Rooted in Trust and Innovation
Adding further insight, Pallavi Sharma, Deputy Country Manager – India & Middle East, Platinum Guild International, said, “Our partnership with VBJ has always thrived on shared values of trust, innovation, and collaboration, ensuring best-in-class product excellence for the consumer. The Men of Platinum ‘MS Dhoni Signature Edition’ is a testament to how innovative design accompanies the evolving preferences of Indian men. MS Dhoni’s status as one of India’s most beloved cricketers, known for his strength of character and impeccable style, aligns seamlessly with the timeless elegance and modern appeal of platinum jewellery. Crafted in 95% pure platinum, the Lucky 7 Bracelet carries forward both the intent of this special collection and the aesthetic discipline that defines VBJ’s artistry. It’s a piece where design, symbolism and value converge.”
A Contemporary Expression of Heritage
Jithendra Vummidi, Managing Partner, VBJ Since 1900, added, “At VBJ, every creation tells a story. Our Lucky 7 Bracelet embodies the meeting point of modern icons and timeless craftsmanship; a tribute to legacy, reimagined for today. It is a contemporary expression of our heritage and a perfect gifting choice for a new generation of jewellery connoisseurs.”
A Legacy Rooted in National History
VBJ Since 1900 is a fifth-generation family business. The brand created the historic Sengol (sceptre), a symbol of India’s democratic journey. VBJ rediscovered the Sengol after 72 years through detailed research. Today, it stands beside the Speaker’s chair in India’s new Parliament building. This legacy continues to guide every VBJ creation.
Availability
The MS Dhoni Signature Edition Lucky 7 Bracelet is available exclusively at VBJ stores in Anna Salai and Anna Nagar.
