Vasundhra Raj, a rising name in India’s luxury jewellery sector, has expanded its retail footprint with the opening of its flagship store in Sector 18, Noida. Following the success of its debut store in Delhi, this second boutique reinforces the brand’s vision of blending traditional Indian craftsmanship with a refined modern sensibility.
The newly launched Noida store is designed as an immersive experience — mirroring the brand’s signature aesthetic of understated elegance, cultural depth, and handcrafted artistry. The launch marks a major milestone in Vasundhra Raj’s retail strategy, as it gears up to open 25 stores across India by 2027.
Next in line are flagship openings in Jaipur, a city deeply embedded in the brand’s design DNA, and a second boutique in a premium Noida location. Each new space will continue to serve as a canvas for the label’s narrative-driven creations that resonate with collectors of heritage and design.
“When I started Vasundhra Raj, it came from a heartfelt desire to revive handcrafted jewellery that feels personal and rooted in culture,” shared Vasundhra Raj, Founder & Creative Director. “Expanding to Noida and beyond is not just about growth—it’s about deepening our connection with the people who share this vision.”
With ambitious plans to enter major Indian metros like Mumbai, Bangalore, Hyderabad, Chennai, and Pune, as well as tier-two hubs including Lucknow, Chandigarh, and Coimbatore, Vasundhra Raj is poised to become a defining force in India’s contemporary heritage jewellery movement.
