Vancouver, Canada, welcomes a new player in the sustainable fashion scene as &Or Collective makes its debut. This ethical knitwear brand is founded by co-chief executive officers and founders Kristen King and Katie Greene, who bring their extensive experience from roles in brand strategy and marketing at renowned companies like L’Oréal, Aldo, and their own agency, August. Alongside them is Kara Lynne Wark, who takes on the role of creative director of the brand.
&Or Collective distinguishes itself as a Vancouver-based brand with a strong commitment to sustainability and ethical practices. The founders are dedicated to creating a positive impact on both the fashion industry and the environment. The brand’s debut signifies an exciting entrance into the market, offering consumers a fresh and conscious choice in knitwear.
Drawing on their expertise and passion, the team behind &Or Collective aims to challenge the norms of the fashion industry by prioritizing sustainability at every stage of their production. From sourcing eco-friendly materials to ensuring fair labor practices, the brand is focused on making ethical choices that align with their values and resonate with their target audience.
With their backgrounds in brand strategy and marketing, the founders are poised to bring their vision to life and build a strong presence for &Or Collective in the fashion market. Vancouver’s reputation as a hub for sustainable and eco-conscious initiatives further supports the brand’s entrance into the scene.
As &Or Collective launches, consumers can expect a range of stylish and sustainable knitwear options that combine aesthetic appeal with ethical production. The brand’s debut promises to make a positive impact, capturing the attention of conscious consumers who seek fashion choices that align with their values and beliefs.
