Van Heusen, a clothing brand owned by Aditya Birla Fashion and Retail, has appointed actor Taapsee Pannu as its new brand ambassador.
The actress will be seen endorsing the brand’s latest women’s wear lines in the ‘Lead Every Role’ campaign, which will run on key digital platforms.
In response to the association, Abhay Bahugune, chief operational officer of Van Heusen, stated, “We are committed to being the force multiplier for modern, discerning women.” We are thrilled to have Taapsee on board since she genuinely embodies today’s ambitious and persistent woman. Taapsee is an ideal fit for Van Heusen because she has a confident demeanor and a strong personal objective, similar to many of the company’s female clients.”
Taapsee Pannu elaborated: “I’m extremely happy and thrilled to be the new face of Van Heusen because I feel this brand truly represents today’s modern Indian woman who is ambitious and self-made.”
Van Heusen’s women’s portfolio includes both casual and formal western dress, as well as accessories such as handbags, shoulder bags, tote bags, and footwear.
