Valentino, the iconic fashion house, is making waves by appointing Beijing-born actress Yang Zi as its brand ambassador for China. This exciting collaboration is not just about fashion; it’s a strategic move to connect with Chinese audiences authentically. Yang Zi, also known as Andy Yang, brings a wealth of experience from her over two-decade-long acting career, including notable roles in Ode to Joy, Go Go Squid!, and The Oath of Love.
In a dazzling campaign showcasing Valentino’s spring 2024 collection and the new Valentino Garavani VLogo Moon handbag, Yang Zi embodies the essence of elegance, confidence, and a bold spirit that challenges conventions. This partnership goes beyond the typical ambassador role; Valentino refers to its ambassadors as “Di.Va.s,” emphasizing them as icons of “DI.fferent VA.lues.” It’s about diversity, inner values, and fostering cohesion in the fashion world.
Yang Zi joins a powerful league of Di.Va.s from China, including renowned actresses Sun Li and Guan Xiaotong, singer Li Ronghao, and actor Yang Yang. Together, this diverse group, with a collective fanbase reaching hundreds of millions on Weibo, becomes a force for Valentino to tap into China’s vibrant and dynamic younger generations.
What makes this collaboration intriguing is Valentino’s commitment to authentic interpretations. The maison encourages its Di.Va.s to bring their unique perspectives to the brand, creating a narrative that resonates with a wide audience. Valentino’s recent China campaign for the Singles’ Day festival, led by ambassador Guan Xiaotong, showcased a punk-influenced collection, revealing the brand’s ability to merge tradition with a contemporary edge.
Beyond ambassador appointments, Valentino has been actively engaging with the Chinese market through immersive shows in Shanghai, collaborations with Harrods, and festive initiatives like pink-themed Christmas trees. The maison’s long-term partnership with Harrods extends to create a vibrant Valentino Christmas, complete with eye-catching trees outside Harrods stores in Shanghai and London, a pink-themed afternoon tea, and a Valentino food truck serving festive treats.
In essence, Valentino’s strategic moves in China go beyond fashion; they are about creating cultural resonance and weaving a narrative that captivates the hearts of the younger generation. Yang Zi’s influence, with her substantial Weibo following, adds a new dynamic to Valentino’s storytelling in China, ensuring that the brand remains not just a fashion statement but a cultural force. This collaboration signifies more than a brand and an ambassador coming together; it’s a step towards redefining the cultural landscape of fashion in China.
