Fashion Updates | Lifestyle & Travel

US’ Dillard’s launches Jess Southern for Gianni Bini

Published: May 11, 2023
Author: Fashion Value Chain

-By Mansi Suryavanshi

INSIGHTS 

  • Jess Southern for Gianni Bini is the second limited-edition capsule collection from Dillard’s under this exclusive label.
  • The highly engaged fans of prominent influencer Jessica Payne will be intrigued by this cooperation.
  • Designs and aesthetics from the collection will be a reflection of Payne’s preferences and aesthetic.  

The debut of Jess Southern for Gianni Bini, the company’s second limited-edition capsule collection displayed under the exclusive Gianni Bini brand, has been announced by Dillard’s. The collaborative line was developed in collaboration with Tampa-based beauty and fashion blogger Jessica Payne. 

The collection includes whimsical, feminine pieces in clothing, footwear, and swimwear that are available concurrently in all Dillard’s stores around the country.

“Fun was the main focus when I created this collection for Gianni Bini! My intention was to construct the ideal summer outfit using fun plaids, vibrant colors, and a few beautiful neutrals. This collection, which includes cool girl classics and overtly feminine statement items, is intended to bring out your inner Carrie Bradshaw and help you feel your best. I wanted some of these happy-making things in my closet. I’m very appreciative of the chance, and I can’t wait to see how you arrange these items, which are all so dear to my heart,” Payne said. 

“This phrase is as lively as Payne herself, and she is a mover and shaker with a heart of gold. She wanted her collaboration to be a playful and feminine selection of must-have items, and with this capsule collection, we think she completely caught the summer anthem of fashion, according to Erin Frazier, corporate merchandise manager at Dillard’s.  

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