Uniqlo has unveiled its LifeScape booth at the 2023 China International Import Expo (CIIE) in Shanghai, presenting a fresh lifestyle concept centered around its LifeWear clothing line. This marks Uniqlo’s fourth appearance at CIIE and features interactive zones showcasing how LifeWear seamlessly fits into daily life. Visitors can immerse themselves in displays that depict the clothing’s suitability for various seasons and environments. The booth also introduces LiveStation, a livestreaming program for remote customers, offering a unique shopping experience. Uniqlo’s innovative garments, including Ultra Light Down, Heattech, Fleece, and the new Pufftech collection, are on display, along with the China debut of Powder Soft Down, known for its softness and warmth, created in collaboration with Toray Industries. These advancements represent a blend of fashion, technology, and sustainability, incorporating features such as water resistance and anti-static properties.
LifeScape introduces the Ultra Light Turtleneck Long-Sleeve T-Shirt, which is 20% lighter than standard Heattech fabrics, showcasing Uniqlo’s two decades of innovative progress.
In addition, Uniqlo’s Re.Uniqlo Studio, which offers repair, remake, and reuse services, is spotlighted, signaling the brand’s intention to expand internationally, driven by the growing interest in sustainability in China.
LifeScape incorporates technology to enhance the customer experience, allowing visitors to explore products and make on-site purchases, coinciding with Uniqlo’s Double 11 sales event.
