UNIQLO Launches New Season Fleece Collection
Featuring Kriti Sanon and Jasprit Bumrah, the new campaign highlights warmth, comfort and versatility for everyday winter moments
Global apparel retailer UNIQLO has launched its new Fleece campaign, highlighting the warmth, comfort and versatility of its latest collection.
Actor Kriti Sanon and cricketer Jasprit Bumrah feature in the campaign. Their films show how UNIQLO Fleece fits into different lifestyles and winter routines.
The campaign follows UNIQLO’s LifeWear philosophy. The brand focuses on simple, high-quality clothing that makes everyday life more comfortable.
Kriti Sanon Showcases UNIQLO Fleece
Kriti Sanon wears several UNIQLO Fleece styles in the campaign. Her looks show how the collection works for different winter occasions.
She wears the Fluffy Yarn Fleece Jacket, Pile Lined Fleece Relaxed Cardigan and Windproof Fleece Reversible Full-Zip Hoodie. The styles offer soft textures, warmth and easy layering.
From relaxing at home to heading out for the day, Kriti shows how Fleece can fit naturally into everyday winter dressing.
Campaign Video: https://www.youtube.com/watch?v=mEeE8I2NG9Y
Jasprit Bumrah Highlights Everyday Comfort
Jasprit Bumrah wears key styles from the UNIQLO Fleece collection. His campaign focuses on comfort and ease for an active lifestyle.
He features the Fleece Full-Zip Jacket, Bi-Colour Fleece Zip Jacket and Windproof Fleece Full-Zip Hoodie. These styles provide warmth while supporting everyday movement.
The campaign shows Bumrah wearing Fleece during outdoor activities and daily routines. The collection combines practical comfort with a simple, versatile look.
Campaign Video: https://www.youtube.com/watch?v=KGsfdxYyjIU
Fleece Designed for Everyday Winter
Kriti Sanon and Jasprit Bumrah have different lifestyles, but both campaigns highlight the versatility of UNIQLO Fleece.
The collection works for relaxed moments as well as busy days. It combines warmth, comfort and functionality with easy-to-wear designs.
Commenting on the collection, Nidhi Rastogi, Marketing Director, UNIQLO India, said:
“With our new Fleece collection, we wanted to further evolve a LifeWear essential that combines warmth, comfort and functionality while fitting naturally into everyday life. Fleece has long been an important part of our LifeWear offering because it delivers on these needs in a simple and accessible way. Our new campaign shows how the collection adapts to different lifestyles and routines, helping people stay comfortable through every part of their day. Through their distinct everyday moments, Jasprit and Kriti bring this versatility to life, reflecting how Fleece seamlessly supports different needs, occasions and ways of living.”
The collection comes in a seasonal palette of natural, olive, navy, off white, dark brown, pink and wine. It also features a range of everyday silhouettes with different textures and functional details.
Explore the complete UNIQLO Fleece collection here: https://www.uniqlo.com/in/en/women/tops/fleece
UNIQLO will promote the campaign across several media channels. These include print, digital, outdoor advertising and in-store promotional materials.
